Music Promotion, Inc. is here to assist it’s clients in achieving their goals within the most strategic and economical means possible. Areas addressed are: Radio, Branding, Sponsorships/Endorsements, Licensing, PR, Touring and everything in between. We work with both indie artists or indie labels. Our role varies from client to client. We can simply offer advice or act as a virtual label with added manpower for the short or long term.
When a client approaches us for consulting, these are the steps that follow:
Step 1: Completion of our MARKETING SURVEY
Step 2: Upon receipt of the required materials (the completed marketing survey, music samples, photos, etc.), we analyze the artist’s current situation:
A. Is the project ready for our stage of involvement?
B. Can we be successful with this project?
Step 3: If the criteria is met, we will arrange an introductory phone meeting to discuss goals, realistic expectations, timelines and prices. If this meeting is successful, we move on to step 4.
Step 4: A marketing outline is created. Upon completion, a discussion then takes place with regard to details within the marketing plan.
Step 5: Implementation. Consulting can last as little as 3 months, or expand into a longer period as needed, and/or desired. A budget, as well as the degree of development needed will be determined early on, but is also dependent upon how quickly a client can deploy and implement the recommended strategies.
Many professionals with only a business background often fail at their attempts to conquer an industry
whose success is largely based on subjective opinions, politics and relationships. Hiring someone without
a marketing background is also a disadvantage as understanding demographics, placement, and image is
Our team has a rare blending of skills. Combining higher education with experience in promoting and
marketing on local, regional, national and international levels.
Bringing in the right consultant can save a project time, money and disappointment. We know where to
spend marketing dollars and we have the power to negotiate much lower rates. We have arrangements
with affiliates (sometimes below 50% of retail prices with a large team of name industry players that would
never admit those prices exist), and have leveraged our services in order to benefit our clients.
Understanding strategy, core competency, branding and competitive advantages are key to our clients’ success.
We will not accept records that we do not feel are competitive, but also, an artist’s drive, motivation and willingness to “play the game” are all important factors in a business where competition is around every corner.
If consulting simply is not in a project’s budget, we offer marketing plans at lower rates, so that artists on modest budgets are still able to receive the advice they need, to move forward.
In addition, we also offer a 1 hour “Music Business 101″ phone consultation that is available to anyone needing guidance or advice on how to get started in the music business. Rates are listed on our submission form.
For more information, please contact us at Info@MusicPromotion.com