One of the things that differentiate me from other promoters is that I will speak up when I see something being done that isn’t right. I have built my career and my reputation while striving for perfection. If it’s an opinion like what color to make a website, I might always choose blue while a client may want red. That isn’t what I am talking about. If a band chooses a single that I clearly tell them isn’t going to work (because, you know, I do have over 25+ years of experience where I know a 30-second intro isn’t going to work at pop radio), well, that’s another matter. Why hire me if you aren’t going to listen to advice? There are many other promoters who will let you release that song and not say a word about it because they want to get paid and either don’t care or are too afraid of losing your business so they go along with it. You DO NOT want these type of people on your team. “YES” people don’t make progress. They allow you to stay stagnant and they don’t push you to be better.
Lately, I have seen an overwhelming amount of mediocre that has bothered me. From journalists asking the most ridiculous interview questions (in which my teams have been instructed to reject in the future before it even shows up in my email box), to artists who don’t spend time even proofing their answers for written interviews (in which we now have a policy that we will simply not turn in these interviews and the artist will lose the opportunity). I’ve seen artists try to hire people to manage their socials and post as them instead of taking the few minutes out of the day to post themselves. Laziness does not succeed. Sloppy does not succeed. Lack of motivation does not succeed.
I don’t accept sloppy work and you shouldn’t either. If you get graphics back that doesn’t look right, reject them. If you hire a producer and you notice mistakes, make them fix them. If you hire a bio writer and the information is inaccurate, get it corrected. All these things ultimately reflect on you. You don’t have to be a tyrant but having standards about your brand and sticking to them is important.
In your own career, don’t do the bare minimum. Go the extra mile and understand the ramifications of your actions. When you answer an interview question, keep in mind who is listening to (or reading) it and use the opportunity as a way to relay a message about what you want people to know about you or your project. When you post on social media, take the time to write something of interest, not complain about the fact you are standing in a long line or your dog needs a bath. Put some thought into how you are using your platforms and take advantage of those opportunities to further your career and fan base. Don’t post something for the sole purpose of just posting something. As Jack Dawson said, “make it count.”
Strive for perfection and go that extra mile. It makes all the difference.